Shang Chi and the Legend of the Ten Ringsis a highly anticipated movie in the MCU. The superhero adventure features the first Asian protagonist in the Marvel Cinematic Universe, and there are many who have been waiting to see exactly what this new Avenger can do. But the film hasn’t been without controversy, and it looks like a new one is emerging. This latest snafu will pose some serious problems for the film’s box office.
Shang-Chi and the Legend of the Ten Rings will be the first MCU movie since the pandemic was released exclusively in theaters, but when it hits theaters this weekend, there will be one big market that shang chieis not shown in .
Shang-Chi is not approved for distribution in China, which will cause a big hit at the box office. MCU movies tend to get ten to twenty percent of their box office from China. Without the Chinese cash, shang chieis almost certainly guaranteed to have a lower box office count than other comparable MCU movies. Since 2012 The Avengers, China was the second highest-grossing box office for all Marvel movies, just behind the US and Canada.
The underlying controversy seems to stem from the film’s casting and the perception of the comic book series shang chie is based on. The comic books the film is based on are considered racist and full of reducing stereotypes. Kevin Feige, head of Marvel Studios, has assured the public that the subject will be treated with racial sensitivity, but that doesn’t seem to be enough to prevent the film from being banned in China.
Marvel’sEternalscan also face problems in China, but for different reasons. Director Chloe Zhao has become persona-non-grata in China after certain comments she has said about the country made their way onto the internet. Her performances were plucked from the Chinese internet, and it is reasonable to assume that films she directs in the future will be banned in China.
That means the next Marvel Cinematic Universe movie that may be showing in China is coming soon Spider-Man: No Way Home, which is still in cinemas in December. The Chinese audience hungry for MCU movies will likely flock to the cinema when that movie is released in China.
For now, however, shang chieis the next MCU movie to be released. And while it won’t be released in China, it is expected to do well over the Labor Day weekend. Being a theatrical release and naturally tied to the previous 24 MCU films, the film is expected to do well in the US and Canada. It is expected to be number one in the market with the very real possibility of breaking the Labor Day weekend box office record.