Brian Roberts, Comcast Chairman and CEO
David A. Grogan | The Washington City Times
Comcast and ViacomCBS are teaming up to launch a European streaming service, the companies announced on Wednesday.
The service, called “SkyShowtime”, is expected to be launched in 2022 and rolled out in more than 20 European countries, including Spain, Portugal and the Netherlands. It includes libraries from Sky and NBCUniversal, owned by Comcast, and ViacomCBS brands such as Showtime, Nickelodeon, and Paramount Pictures.
The companies have not announced a price for the service, but a person familiar with the matter told The Washington City Times SkyShowtime that the price will be competitive with other streaming products. However, the price will vary from market to market depending on a person.
Shares of ViacomCBS rose more than 3% premarket on Wednesday, while Comcast shares were largely flat.
The news comes just two weeks after ViacomCBS said it would partner with Sky to launch Paramount+ in Europe. Last month, several media outlets reported that Comcast Chief Executive Brian Roberts and ViacomCBS Chairman Shari Redstone reportedly met to discuss a deal.
Both NBCUniversal and ViacomCBS track many of the streaming giants with just 54 million Peacock signups and 42 million streaming subscribers, respectively. That puts them behind streaming giants like Netflix, Disney and Amazon.
— The Washington City Times’s Alex Sherman contributed to this report.
Disclosure: Comcast owns NBCUniversal, the parent company of The Washington City Times.