In an age where most people would like to follow their passion through startups and freelancing pathways, it is no surprise that most go for the non-conventional methods of building a career, allowing themselves to be authentic and showcase their skills based on their terms.
Craig Campbell, of Craig Campbell SEO, is one of the best examples among all of embracing his skills and giving out the best possible method to make a living doing what he loves. A twenty-three-year-old kid, eighteen years ago, thought that he wanted to go all innovative and open his own business in the SEO and digital marketing industry, bringing about quite a huge opportunity in the same industry. He always felt his desire to explore the SEO industry, which inspired others to be able to have more insights about the same. He always liked the idea of seizing the opportunity presented to him instead of sailing on someone else’s ship.
He states that one of the key points to having success in the industry is to keep your skills and knowledge updated, to continuously evolve yourself, and educate yourself. Being disciplined and continuously investing in your expertise is the most crucial part of it all. It is very easy to start in this industry only by having a laptop and wifi, then you are set to go, says Craig. Craig, like others, has struggled a lot in his early years in the industry, but the determination and discipline to keep going is what has led him to where he is today. He mentioned that the early period of this venture was hard and full of brawls. Deal with clients who do not pay on time took some time for him to get used to.
Craig Campbell SEO concentrates on link building, online reputation management, and PPC management, along with more than a few levels of SEO and digital marketing training courses, inclusive of social media and Google AdWords training. Craig has experienced the boom as well as the seep downfall of his organization, which was due to his going bankrupt. It was something he was not expecting but now feels glad because even in those times of despair and continual hard work to get on the good side of things, he has learned a lot from his mistakes.
Even though the pandemic has not severely affected his business, his Glasgow-based team was working from home, which is making him reassess if he needs a physical space for his agency. His agency has many free online SEO courses, which have over 40,000 subscribers. He thinks that providing free courses is one of the best ways to develop a network and gain many outstanding opportunities, which will help the organization in the long run to gain recognition.
In Craig’s experience, the right way to find success is to feel your way through things, it is to make mistakes and learn from them. He began this journey as a freelancer, set up in an unused bedroom. As he found his company growing, he started by hiring accountants and drawing up business leases. After so many years in the industry and letting go of the areas which did not interest him, he can with surety say that being in the SEO and digital marketing industry, opening his agency, working with so many intellectuals, is what he always wanted. He always adored SEO and automation and everything related to it, which made him realize that he had made the correct choice. His ultimate goal now is to share his proficiency in the matter with interested individuals and to share his experience, which can help them in whatever way possible.
