It’s safe to say that what used to be known as “normal television” has had its day, with streaming services now dominating people’s viewing habits and the biggest new releases exclusive to one streamer or the other. However, with HBO Max launching a cheaper ad-supported service today, and with many popular shows now arriving weekly rather than in one binge-watch dump, we’re seeing an evolution of what the future of television holds.
The move through the WarnerMedia platform means that starting today, new and returning subscribers will have the option to pay the regular $14.99 per month, or a lower price of $9.99 per month if they’re willing to accept ad breaks. to record the programmes. In addition, an annual prepayment option is also available, which offers a 15% discount, bringing the cost to $149.99 and $99.99 respectively. So the question is, how much are subscribers willing to pay for an ad-free experience? Well, it might be worth considering that the two-tier subscription option doesn’t just include an ad-free experience.
According to HBO Max’s information on the tier options, “The ad-supported tier does not include the ability to download content for offline viewing, and streaming video quality will be limited to 1080p. Warner Bros. premiere movies debuting on the same day in theaters and on HBO Max in 2021 are not included in the HBO Max ad-supported tier, but will become available on both tier options when the films debut through the HBO service in the months following their theatrical releases as part of HBO’s output deal with Warner Bros.”
A lot to unpack for an extra $5 per month, so it might not just be a choice whether viewers want to see ads or not. Looking at the number of releases expected to come to HBO Max alone in the coming months, and the ability to download content for offline viewing, there could be many who decide the relatively small cost difference is worth it. and the removal of advertisements.
Further information from HBO Max has suggested that lower tier subscribers will see a maximum ad time of four minutes per hour, which they say demonstrates “a commitment to the lowest commercial ad load in the streaming industry.” HBO Max Executive Vice President Andy Forssell commented, “We’ve worked hard to create an elegant, tasteful ad experience that respects great stories for the users who choose it, and we’re sure it will. deliver for our advertising partners. too.”
Featuring recent HBO Max content, including the highly anticipated Friends: the reunion special, and DC’s Snyder Cut Justice League, there have been many reasons for American viewers to get on board the streaming service. Top-tier subscribers will have access not only to a wealth of Warner Bros TV series and movies from the archives, but also to upcoming concurrent theater/streaming releases such as The Suicide Squad, Dune and The matrix 4 all arrive before the end of the year. One thing is certain, the evolution of television is far from over.
Topics: HBO Max, Streaming