With a new biopic in development, Frito-Lay now claims that the original story of Flamin ‘Hot Cheetos that we all thought was true is not exactly what it seems. However, it doesn’t seem to be ending anytime soon for the upcoming biopic. Eva Longoria’s upcoming project Flamin Hot is about the inventor we all thought was the man behind the creation of the famous spicy Cheetos snack. Was this inspiring, feel-good, rag-to-rich story based on a lie all along?
In 1992, a former Frito-Lay janitor named Richard Montañez made his way from janitor at a Frito-Lay factory in Rancho Cucamonga to a manager by pitching his infamous idea for Flamin Hot Cheetos. According to a statement by Frito-Lay, the company had claimed that Richard Montañez had no part in the development of the spicy snack.
“None of our data shows that Richard was involved in any capacity in the Flamin ‘Hot test market,” Frito-Lay had also told the L.A. Times that they could not obtain any evidence or documentation that Montañez was involved. “We interviewed several staff members who were involved in the testing market, and they all indicated that Richard was not involved in the testing market in any way.” It was believed that Montañez took inspiration from his Mexican-American ancestry to invent Flamin Hot Cheetos.
Earlier this month, Eva Longoria had found her main cast for her upcoming Searchlight project starring Jessie Garcia and Annie Gonzalez. Garcia plays Montañez, while Gonzalez is cast to play his wife Judy. Eva Longoria had said that “my top priority is to make sure we tell Richard Montañez’s story authentically. I am so happy to have two extraordinarily talented and fellow Mexican Americans on board in these pivotal roles. Jesse and Annie have a deep understanding of our community. and will be able to help tell this story that is of great importance to our culture. “
While this original story may not be what Longoria hoped for, her upcoming biopic is still on track to begin filming in New Mexico this summer under the direction of Eva Longoria.
According to Frito-Lay and the L.A. Times, the real inventors of Flamin Hot Cheetos just happen to be more than one person. Fred Lindsey, a Chicago salesman, had noticed the increase in spicy snack sales, wanted Frito-Lay to be involved in the uprising. A product manager named Sharon Owens took on the development of the spicy snack. Lynne Greenfield had come up with the name, flavor and packaging ideas. Flamin Hot Cheetos had hit the test market in 1990, two years before Montañez said he made his pitch for the company in 1992.
Screenwriter Lewis Colick, which stands behind the script in front Flamin ‘Hot, now defends Eva Longoria’s film against claims that the spicy snack’s origin story is fake. He has this to say about the authenticity behind the story being sold to the masses.
“I think enough of the story is true. The heart and soul and spirit of the story is true. He’s a man who should remain the face of Flamin ‘Hot Cheetos. The more you talk to Richard the more you realize this is an extraordinary guy who’s been through a lot. He’s not just a janitor who’s been brainstorming. ”
Colic goes on to say that The LA Times is not being fair, calling their piece on Montanez “a hit for a really good up-and-coming person who is an inspiration to the Latino community for justifiable reasons. Did Richard embellish a little memory here or there, malfunctioning? Who knows? The truth is the product. ”Montañez himself has come out of the fray in his own defense too.
‘All I can tell you is what I did. All I have is my history, what I have done in my kitchen. ‘
The L.A. Times had requested Montañez to respond to them personally, but Montañez declined to do so. Also, social media has not been updated for quite some time. So when it comes to thanking the inventor of Flamin Hot Cheetos, who exactly do we thank? Which side of the story should we believe? Searchlight has not yet set a release date for the upcoming biopic, and neither the actors nor producers of the upcoming film have commented on the recent claims so far.
Subjects: Flamin Hot Cheetos