Mountain Dew appears to be adding a birthday cake-flavored version of the popular sugary soda. While the news hasn’t been officially announced yet, a leak of the can art surfaced on Reddit this week, revealing what the soda might look like on store shelves. The soft drink, called Mountain Dew Cake-Smash, features party birthday candles on the tin and advertises a “rush of artificial cake flavor.”
Via ComicBook.com, the text on the can itself reads: “2021 is the time to celebrate you in the most epic way possible. Possibly. Let’s revisit your missed milestone – be it a birthday, a wedding, a graduation, or life itself! This year you deserve to have and drink your cake with Mtn Dew Cake-Smash! ”
Soft drink brands have been known to introduce bizarre new flavors from time to time. One of the more interesting examples of recent months is the marshmallow-flavored cola that came about as a collaboration between Pepsi and Peeps. The soda was not intended to be sold in stores, but instead given away through social media. The taste would be reminiscent of something like Lucky Charms.
“After a very difficult year, many consumers are looking for new things to laugh at. To celebrate the start of spring, Pepsi teamed up with Peeps to develop a limited batch of its very first marshmallow cola,” said Pepis’s VP of Marketing, Todd Kaplan said in March. “This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-tin design and is sure to be buzzing with fans all season long. We know our consumers love our limited product drops, and we believe Pepsi x Peeps will deliver an iconic and delicious combination that has the potential to become a fan favorite. ”
For better or worse, experimental soft drinks don’t have to be temporary if enough people enjoy them. The Mountain Dew Frost Bite flavor exclusive to Walmart is such a hit that it has since been given a Zero Sugar option. Mountain Dew Maui Burst, sold in Dollar General stores, has also turned into a permanent item available to purchase after shoppers responded positively to the taste. With this in mind, it is always possible that Cake-Smash will stick permanently.
“Dollar General fans have always enthusiastically embraced the MTN DEW Maui Burst flavor. Their enthusiasm has been reflected on social media and at the registries,” said Mountain Dew marketing chief Nicole Portwood of the soft drink last year. “We are excited to respond to fans by making Maui Burst permanently available at Dollar General.”
It had been two years since PepsiCo first registered the trademark for the name “Mtn Dew 80s Cake-Smash”, so this soft drink has been in the works for a while. As of now, it’s unclear whether the flavor will be exclusive to a particular retailer, as is the case with some of these other experimental flavors, or whether it will be widely available. Hopefully we will get an official message from PepsiCo soon, as the idea of cake flavored soft drink is sure to get many consumers curious.
There’s no word on when the Cake-Smash soda will be available. This news comes from ComicBook.com.