All the combined power of the MCU superheroes proved no match for James Cameron, like the filmmaker’s 2009 film Avatar recently had a re-release in China and returned to theaters for IMAX and 3D screenings. With the added revenue, Avatar has officially pushed Avengers: Endgame off the top to once again claim the title of the top-grossing movie of all time.
The folks at Marvel took up the bump in good spirits, with Joe and Anthony Russo, the directors of Avengers: Endgame tweeted, “Giving the gauntlet back to you … @JimCameron,” while Marvel Studios also tweeted their love.
“Congratulations to @JimCameron, @JonLandau and ALL Na’vi Nation for reclaiming the cashier’s crown! We love you 3000. @OfficialAvatar”
To put AvatarPerformance in perspective, the film was able to generate $ 8.9 million in additional revenue in China on reissue, bringing the global total to a staggering $ 2,798,579,794. Keep in mind that the movie is still in theaters, so the final box count will likely be even higher.
There is also the fact that Avengers: Endgame during the initial release was actually unable to beat Avatar to take first place at the till. It was only when Endgame was released in theaters for the second time with ‘bonus images’ that the film could finally (and barely) play out Avatar with a few million extra income.
The failure of Endgame Beating Avatar at the box office poses an important question for Hollywood, which today sees franchise films as the only way to kill in theaters. The common view is that only when audiences are addicted to the first films in a series can later films reap the rewards at a gross billion dollars, as does the relatively modest financial success of Iron Man at the start of the MCU eventually led to Endgame billion dollars gross.
But Avatar was a standalone film that still came out on top based on the power of its story and the enchanting alien world of Pandora that Cameron brought to life with beautiful 3D visuals. Hopefully the success of Avatar will push Hollywood to take more opportunities for original content instead of relying solely on adaptations of comics, books and video games with built-in fan bases.
although Avatar started out as a standalone feature, but Cameron had always intended it to be the start of a new franchise. The filmmaker is currently busy filming multiple sequels that will explore new parts of Pandora. In the past, Cameron had described the upcoming “AvatarVerse” as “The Godfather Set in Space” with a strong focus on family.
“I found myself a dad of five and started thinking about what an Avatar story would look like if it were a family drama, if it were The Godfather. Obviously a whole different genre, but I got intrigued by that idea. really what it is. It’s a generation family saga. And that’s very different from the first movie. It’s the same kind of setting now, and there’s the same respect for the shock of the new, that we want to show you things Not only did you not see it, but you did not imagine it. I think that is absolutely crucial. But the story is very different. “
“It’s a continuation of the same characters, but what happens when warriors willing to commit suicide jump off cliffs onto the backs of large orange toruks, what happens when they grow up and have their own children? A whole different story. Now the kids are the risk takers and the change agents So it’s interesting, but it makes sense to me Everyone’s a parent, or at least they had parents, and if you look at the big successful franchises now, there they are virtually uninterested in. “
We’ll have to wait and see if Avengers: Endgame is being re-released by Disney to reclaim its box office title. For now the possibility of another Avatar reissue in the United States looms with the release of Avatar 2 in theaters.
Topics: Avatar, Avengers, Avengers 4, Box Office