It comes back to that time of the year. The NFL season is almost over, meaning the Super Bowl is just around the corner. Despite a complicated and messy year, the NFL managed to get through all 16 regular season games and the playoffs and arrived at the big game, which will take place on February 7. That usually means a lot of ads for Hollywood’s greatest movies and TV. shows, although that may change this year given the uncertain state of the industry. And, quite surprisingly, just four of the movies advertised last year Super Bowl have been released, while many others are still waiting in the wings.
The cost of an ad space of 30 seconds during Super Bowl LIV, which saw the Kansas City Chiefs beat the San Francisco 49ers, would run about $ 5.6 million. Many movies were promoted during the game, with studios hoping to convert that ad money into box office dollars. And yet alone The invisible man, Disney’s live action Mulan, Sonic the hedgehog and The Spongebob Movie: Sponge on the Run were released just a year later. And Spongebob is even a bit technical, as the film made its debut on Netflix internationally and in theaters in Canada. It’s getting a streaming release on CBS All Access, soon to be Paramount +, later this year in the US. Bill & Ted represent the music had a Super Bowl presence with a commercial and social teaser from Walmart, but no official footage or TV spot was released during the game.
Other huge blockbusters such as No time to die, Top Gun: Maverick, Marvel’s Black Widow, F9, also known as Fast & Furious 9, Minions: The Rise of Gru and A quiet place part II were all advertised during the Super Bowl in 2020. Since then, they have all been delayed several times by their respective studios. In the month following the Super Bowl last year the world fell apart. Health and safety issues took precedence worldwide, with the result that cinemas closed their doors for months. Even now, the industry is largely struggling to get back on its feet, with the box office more or less on life support.
Essentially, this means that the millions of dollars spent on those ads were lost. Such advertisements are only good as long as they affect public consciousness and there is time for release. Since many of these movies won’t be released until much later in 2021, those Super Bowl commercials are nothing but a distant memory to the average movie goer.
No time to die, Daniel Craig’s last James Bond movie, was due out in April, but has now been delayed to October 8th this year. Top Gun: Maverick is positioned as a summer blockbuster, with the sequel to Tom Cruise on July 2. Minions: The Rise of Gru is set for the same date. But those are on potentially shaky ground with all the recent release date shifts. Black Widow, the highly anticipated solo movie for Scarlett Johansson’s Marvel hero, was ultimately delayed a full year, currently scheduled for May 7. Again, that date seems far from certain at this point. The same can be said F9, which is also scheduled for May and arrives on the 21. A quiet place part II was also recently reduced from April to September 17.
Whether or not studios choose to take the risk this year Super Bowl remains to be seen. It seems like a huge gamble, but it could pay off for major upcoming streaming releases, such as Godzilla to Kong or Mortal Kombat. Netflix could also take advantage of the game to get its eyes on the upcoming slate. Or maybe, just maybe, we’ll see commercials for the same movies two years in a row. Super Bowl LV will air on CBS on February 7.
Subjects: Super Bowl